Friday, September 19, 2008

Rich Schefren has done it again with The Uncertainty Syndrome: Entrepreneurial Emergency

Rich Schefren of Strategic ProfitsI Feel Like A Total Idiot

That was my first reaction when I read Constraint #7 inside Rich Schefren's "The Uncertainty Syndrome: Entrepreneurial Emergency".

You got your free copy too, right?

Get your free copy of The Uncertainty Syndrome here (if you dare!)

Because in just 60 something pages, Rich basically rips the cover off your business and takes a long hard look inside.

And some of it ain't pretty.

For example, Rich list 7 constraints that most entrepreneurs face. And I was feeling pretty good about numbers one through six.

But when I hit number seven...well, let's just say it hit me back.

Like a sledgehammer upside the head.

Go ahead and click here to get your free copy of The Uncertainty Syndrome here (it's only sixty pages!)

I had no idea I was leaving so much on the table because of this one constraint. In fact, I didn't even know I HAD this stinkin' thing rolling around in my business.

But there it was, plain as day. Staring up at me like a dead fish washed up on the shores of Suttons Bay. And smelling like it too.

Yuck.

But here's the cool part...

Rich offers a Silver Bullet solution for each constraint, giving you practical answers you can implement right away. And that's what I intend on doing with Silver Bullet #7, right after I type this blog post.

But I had to pass this along immediately, because I know you suffer from constraints as well. And you're looking for answers.

Well, here they are..for FREE.

Jay Abraham, America's #1 authority on business has written an great introduction to it as well!

Talk again soon,

Cheryl C. Cigan
OpeningParagraphs.com

P.S. One more thing that struck me when reading Rich's report...

He talks about something called Leisure Phobia, and how this deadly disease is plaguing the entrepreneurial community.

And as I was reading this, I found myself slinking further and further in my chair...

Yikes. Hope it's not affecting you too.

Go ahead and download the report, I know you want to!

Sunday, September 14, 2008

Commission Blueprints - Opening Paragraph of Sales Letter

Commission Blueprint - $109,151 In 30 Days? 1 Campaign, 1 Clickbank Product And How You Can Do It Too!

I Like Money. Do you?
Learn How To Make Money Online - Easy Now For A Limited Time 97 Dollars!


The information below leads to how the sellers of Commission Blueprint are selling their product:

(I like how they let you know right up front "No Experience Required"!)


WARNING: This controversial report may be upsetting to a few misguided readers who've been duped and preyed upon by 'fast talking' gurus as two "underground" super affiliates reveal how their...


"Insider" Affiliate Strategy Manipulates Google To Generate $109,151 In 30 Days... From Just ONE Clickbank Product!!

$6,513 in 24 Hours...

$109,151 in 30 Days...

$153,426 in 6 Weeks...

The results are indisputable...the proof is endless...

...and if you've ever wondered why most affiliates struggle even to produce a single cent whilst others effortlessly rake in millions of dollars, seemingly with their hands tied behind their back, then pay very close attention...

In just 30 seconds time, the "combination" will finally click, everything will fall into place... and after weeks, months or even years of frustration, you'll break away from all the lies and 'BS' by copying the exact 'Google formula' that repeatedly pulls in as much as $100,000 per month promoting cheap little Clickbank products!

These two "under the radar" online pioneers will expose the absolute truth about their 'near illegal' techniques that create crazy affiliate paydays that run 100% on autopilot... even when they're relaxing on a 60ft yacht in the Bahamas!

----------------------------------------------------------------------------------------
From Steven Clayton & Tim Godfrey
September 14, 2008
Wilmington, North Carolina

Hey, Steve and Tim here...

Look, before you read this letter, we've gotta' warn you upfront...

We are NOT famous internet marketers, we do everything to avoid "networking" seminars and we don't sponge off other people to gain credibility and cash.

We don't need it. We don't want it... and frankly we're planning on keeping it that way.

If you'd prefer to go off and listen to your 'favorite' guru harp on about their latest "discovery" then honestly, that's cool with us. Read no further and go check your inbox.

However, if you stick around for just a few moments longer, we'll let you in on a strictly "closed door" secret that'll change the way you think about affiliate marketing forever...

...and it's only just been approved for public release.

The truth is, you will have never have seen anything like this and even though there's nothing particularly unethical about it...

...When We Reveal How Much Money It Makes, You Probably Won't Believe Us!

See, we're just two normal people, much like you. We spent years exploring the deepest confines of the internet desperately trying to find a way to 'make it' online.

Like everyone else, we were promised the same. The cars, the lifestyle, the vacations... and we dropped tens of thousands of dollars on crappy informational products in the hope of achieving the dream...

We jumped on every internet marketing system from Ebay to MLM, but were crushed repeatedly, subjected to brutal frustration... and began to think there was no-way out...

But then, an astonishing freak discovery upturned a shocking loophole in "the system" that literally changed our fortunes overnight.

We won't bore you with the whole "how this happened" story because you'd still be here at Christmas... but what you will want to know is this:

After spending weeks analyzing the information we uncovered, then breaking it down into manageable steps, we perfected a formula so powerful it could successfully and repeatedly manipulate Clickbank and Google to squeeze out almost unfathomable cash.

The end result?

Very Simply... Within a few short months we were quickly and easily able to amass a million dollar fortune... sitting at the kitchen table!
Now we know what you're thinking... "it's the same old story"... the one you've probably heard a gazillion times before...

So have we... so has everyone...

...and the chances are that you've bought products making similar claims yet you still haven't made a dime.
You see, we need to make something ABSOLUTELY clear. What we're going to show you actually works.

This is simple to understand, virtually fail-proof and even the greenest of newbie's couldn't screw it up!

Even if we were all standing in the same room right now, we could still look you straight in the face and confidently repeat our claims for 3 specific reasons:

We've got the results to prove it.

We've developed a unique step-by-step system that allows YOU to copy it and accomplish similar results.

To read the rest of the Commission Blueprint Sales Letter Click Here

I Make Over $160,000.00 Online Every Single Month without Owning a Website or A Product, and All I Do is Advertise Websites with Google

I Make Over $160,000.00 Online Every Single Month
without Owning a Website or A Product,
and All I Do is Advertise Websites with Google

From: Steven Holdaway
Date: Wednesday, 12:15 pm

You're probably thinking "Yeah right...", if you don't believe me, look at my proof.

Let me put it this way, for the past 7 years my life has revolved around advertising websites online through Google. I know every rule, advertising policy, and exactly how to advertise any website to make it unbelievably profitable. In fact, Google has actually recognized me as one of their Qualified Advertising Professionals.

Read more paragraphs from this letter here!

Wednesday, September 10, 2008

Need great copy? Need help with words? Need help with Opening Paragraphs?

Need great copy? Need help with words? BOB BLY is an independent copywriter and consultant with more than 25 years of experience in business-to-business, high-tech, industrial, and direct marketing.

Bob has written copy for over 100 clients including Network Solutions, ITT Fluid Technology, Medical Economics, Intuit, Business & Legal Reports, and Brooklyn Union Gas. Awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, the Standard of Excellence award from the Web Marketing Association, and AWAI's Copywriter of the Year.

Bob is the author of more than 70 books including The Complete Idiot's Guide To Direct Marketing (Alpha Books) and The Copywriter's Handbook (Henry Holt & Co.). His articles have appeared in numerous publications such as DM News, Writer's Digest, mtrak Express, Cosmopolitan, Inside Direct Mail,and Bits & Pieces for Salespeople.

Bob has presented marketing, sales, and writing seminars for such groups as the U.S. Army, Independent Laboratory Distributors Association, American Institute of Chemical Engineers, and the American Marketing Association. He also taught business-to-business copywriting and technical writing at New York University.

Bob writes sales letters, direct mail packages, ads, e-mail marketing campaigns, brochures, articles, press releases, white papers, Web sites, newsletters, scripts, and other marketing materials clients need to sell their products and services to businesses. He also consults with clients on marketing strategy, mail order selling, and lead generation programs.

Prior to becoming an independent copywriter and consultant, Bob was advertising manager for Koch Engineering, a manufacturer of process equipment. He has also worked as a marketing communications writer for Westinghouse Defense. Bob Bly holds a B.S. in chemical engineering from the University of Rochester and has been trained as a Certified Novell Administrator (CNA). He is a member of the American Institute of Chemical Engineers and the Business Marketing Association.

Bob has appeared as a guest on dozens of TV and radio shows including MoneyTalk 1350, The Advertising Show, Bernard Meltzer, Bill Bresnan, CNBC, Winning in Business, The Small Business Advocate and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation's Business to the New York Post and the National Enquirer. To learn more about Bob, and to read some of his thought-provoking and imagination stimulating articles be sure to visit his website - click here to read more about Opening Paragraphs from Bob Bly.

Saturday, September 6, 2008

Domain Name Buying and Selling - How People Get Rich



It Started With a Death Threat
and Ended With a Letter from John Reese about V.R.E.


A note from Phil Craig reads:
As I was heading home from the office I received the call that would change my life forever.

It was Thursday the 16th of June, 2001, a beautiful day outside, and I had the top down... looking forward to the ride home.

These next few minutes... they will be burned into my mind for the rest of my life. Just as I was about to pull onto highway 404, my cell phone rang.

"Phil", he said. "Yes, this is Phil, who's this?" "I'm the guy that's going to make your wife a widow Phil. You're a dead man."... click.

Freaked out, I tried calling the number back, but I just got a busy signal. My mind was racing a thousand miles a minute and I had to pull over to collect myself.

Whoever just called me had threatened my life.

Needless to say, Phil took the advice of a friend in the law enforcement field and bought a gun and "got out of town" for three years.

When he returned to California he was faced with having to find a job and he began the process of rebuilding his life "state-side."

He was just about to give up in his quest for finding some way to make money on the internet when he received an email from Internet Marketing expert John Reese explaining the concept of V.R.E., or Virtual Real Estate. In the world of Internet Marketing, according to John, the way to increase traffic from the search engines is to own more of the internet - to have more sites and web pages on the internet.

One of the major platforms of John Reese's internet marketing programs is Traffic = Money.

One Thing Phil Learned is That
The Domain Industry is a Billion Dollar Industry.


More of Phil's story...

So, as you can imagine, once I stumbled into this secretive industry I became like a kid in a candy store, researching and buying domains in blocks of 10 or 20 at a time. And I was monetizing them with Google AdSense and then selling them for hefty profits.

I couldn't get enough. In just 6 months I had become an expert at monetizing my VRE and was making $5000 per month, every month, and I was only spending a couple hours a day to do it.

But it was the thrill of the hunt, the thrill of watching my VRE empire grow daily, and the thrill that I was going to turn this into a million dollar enterprise. To say that I was excited is a massive understatement.

I knew there was so much to this VRE... with millions of people flocking to the Internet, just like in real world Real Estate, "property values" would continue to rise.

In ways that would allow me to quickly turn tiny investments into profits like this one...

Click Here to Read More of Phil Craig's story and what he did in the Domain Industry with what he learned from John Reese about V.R.E.

Monday, September 1, 2008

Opening Paragraphs - Bulwer-Lytton Fiction Contest - 2008 Results

Dept. of English & Comparative Literature
San Jose State University
One Washington Square
San Jose, CA 95192
Bulwer-Lytton Fiction Contest
2008 Results

Theirs was a New York love, a checkered taxi ride burning rubber, and like the city their passion was open 24/7, steam rising from their bodies like slick streets exhaling warm, moist, white breath through manhole covers stamped "Forged by DeLaney Bros., Piscataway, N.J."

Garrison Spik
Washington, D.C.

[Garrison's other submissions]

The winner of 2008 Bulwer-Lytton Fiction Contest is Garrison Spik (pronounced "speak"), a 41-year-old communications director and writer from Washington, D.C. Hailing from Moon Township, Pennsylvania, he has worked in Tokyo, Bucharest, and Nitro, West Virginia, and cites DEVO, Nathaniel Hawthorne, B horror films, and historiography as major life influences.

Garrison Spik is the 26th grand prize winner of the contest that began at San Jose State University in 1982.

An international literary parody contest, the competition honors the memory (if not the reputation) of Victorian novelist Edward George Earl Bulwer-Lytton (1803-1873). The goal of the contest is childishly simple: entrants are challenged to submit bad opening sentences to imaginary novels. Although best known for "The Last Days of Pompeii" (1834), which has been made into a movie three times, originating the expression "the pen is mightier than the sword," and phrases like "the great unwashed" and "the almighty dollar," Bulwer-Lytton opened his novel Paul Clifford (1830) with the immortal words that the "Peanuts" beagle Snoopy plagiarized for years, "It was a dark and stormy night."

Most entries are submitted electronically through the Contest's Web site: http://www.bulwer-lytton.com/. A new collection of previous winners was published in August 2007 by The Friday Project. It is available through Amazon.com

Runner-Up
"Hmm . . ." thought Abigail as she gazed languidly from the veranda past the bright white patio to the cerulean sea beyond, where dolphins played and seagulls sang, where splashing surf sounded like the tintinnabulation of a thousand tiny bells, where great gray whales bellowed and the sunlight sparkled off the myriad of sequins on the flyfish's bow ties, "time to get my meds checked."

Andrew Bowers

Winner: Adventure
Leopold looked up at the arrow piercing the skin of the dirigible with a sort of wondrous dismay -- the wheezy shriek was just the sort of sound he always imagined a baby moose being beaten with a pair of accordions might make.

Shannon Wedge
New Hampshire

Runner-Up
"Die, commie pigs!" grunted Sergeant "Rocky" Steele through his cigar stub as he machine-gunned the North Korean farm animals.

Dave Ranson
Calgary, Alberta

Dishonorable Mentions
Winner: Children's Literature
Joanne watched her fellow passengers - a wizened man reading about alchemy; an oversized bearded man-child; a haunted, bespectacled young man with a scar; and a gaggle of private school children who chatted ceaselessly about Latin and flying around the hockey pitch and the two-faced teacher who they thought was a witch - there was a story here, she decided.

Tim Ellis
Haslemere, U.K.

Runner-Up
Dorothy had reasons to be nervous: a young girl alone in a strange land, traveling with three weird, insecure males badly in need of psychiatric help; she tucked her feet under her skirt to keep the night's chill (and lewd stares) away and made sure one more time that the gun was secured in her yet-to-develop bosom.

Domingo Pestano
Alto Prado, Caracas, Venezuela

Dishonorable Mention
I'm convinced that the Doc is dealing drugs to most of the mining crew because they either can't stay awake, constantly sneeze, grin like maniacs, or won't look you straight in the eye (not to mention behaving like a moron) and they wonder why a dwarf gets grumpy!

Neil Prowd
Charnwood, ACT, Australia

Winner: Detective
Mike Hummer had been a private detective so long he could remember Preparation A, his hair reminded everyone of a rat who'd bitten into an electrical cord, but he could still run faster than greased owl snot when he was on a bad guy's trail, and they said his friskings were a lot like getting a vasectomy at Sears.

Robert B. Robeson
Lincoln, Nebraska

Runner-Up
The hardened detective glanced at his rookie partner and mused that who ever had coined the term "white as a sheet" had never envisioned a bed accessorized with a set of Hazelnut, 500-count Egyptian cotton linens from Ralph Lauren complimented by matching shams and a duvet cover nor the dismembered body of its current occupant.

Russ Winter
Janesville, MN

Winner: Fantasy Fiction
"Toads of glory, slugs of joy," sang Groin the dwarf as he trotted jovially down the path before a great dragon ate him because the author knew that this story was a train wreck after he typed the first few words.

Alex Hall
Greeley, CO

Winner: Historical Fiction
As she watched the small form swing backwards and forth from the crystal chandelier - hands on hips, sniffing the air and squeaking inaudibly - it suddenly became clear to Madame de Pompomme that she had done the wrong thing asking Jacques to find and bring back her long-lost sister: for, whilst her coterie would doubtless be enchanted for a short while, the novelty of Janine having been raised by bats since the age of two in caves of the North-west Congo would soon wear off in seventeenth-century France.

Simon Terry
Broadfield, Crawley, West Sussex, U.K.

Runner-Up:

Our tale takes place one century before the reign of Alboin, the Lombard king who would one day conquer most of Italy and who would end up being murdered by his own wife (quite rightfully, I'd say, since Alboin made a drinking cup out of her daddy's skull and forced her to drink from it), when our little Sonnebert was seven years old.

Edo Steinberg
Beer-Sheva, Israel

Winner: Purple Prose
The mongrel dog began to lick her cheek voraciously with his sopping wet tongue, so wide and flat and soft, a miniature pink fleshy cape soaked through and oozing with liquid salivary gratitude; after all, she had rescued him from the clutches of Bernard, the curmudgeonly one-eyed dogcatcher, whose own tongue -- she remembered vividly the tongues of all her lovers -- was coarse and lethargic, like a slug in a sandpaper trenchcoat.

Christopher Wey
Pittsburgh, PA
Runner-Up
The complementary crepuscularities of earth and sky shrank away from one another as the roseate effulgence of a new dawn burst forth, not unlike a reclining pneumatic beauty's black silk stocking splitting apart at the seam to reveal the glowing radiance of an angrily sun-burned leg.

Graham Thomas
St Albans, Hertfordshire, U.K.

Dishonorable Mention
The pancake batter looked almost perfect, like the morning sun shining on the cream-colored bare shoulder of a gorgeous young blonde driving 30 miles over the speed limit down a rural Nebraska highway with the rental car's sunroof open, except it had a few lumps.

Jim Thomas
Gilbert, AZ

Winner: Romance
Bill swore the affair had ended, but Louise knew he was lying, after discovering Tupperware containers under the seat of his car, which were not the off-brand containers that she bought to save money, but authentic, burpable, lidded Tupperware; and she knew he would see that woman again, because unlike the flimsy, fake containers that should always be recycled responsibly, real Tupperware must be returned to its rightful owner.

Jeanne Villa
Novato, CA

Runner-Up
Like a mechanic who forgets to wipe his hands on a shop rag and then goes home, hugs his wife, and gets a grease stain on her favorite sweater - love touches you, and marks you forever.

Beth Fand Incollingo
Haddon Heights, N.J.

Dishonorable Mentions
He was a dark and stormy knight, and this excited Gwendolyn, but admittedly not as much as last night when he was Antonio Banderas in drag, or the night before that when he was a French Legionnaire who blindfolded her and fed her pommes frites from his kepi.

Leslie Muir
Atlanta, GA

Carmen's romance with Broderick had thus far been like a train ride, not the kind that slowly leaves the station, builds momentum, and then races across the countryside at breathtaking speed, but rather the one that spends all day moving freight cars around at the local steel mill.

Bruce Portzer
Seattle, WA

Winner: Science Fiction
Timothy Hanson, Commander of the 43rd Space Regiment in the 52nd Battalion on board the USAOPAC (United Space Alliance Of Planets Attack Carrier) and second in command to Admiral L. R. Morris of the USAOP Space Command, awoke early for breakfast.

Joe Schulman
Cartersville, GA

Runner-Up
Lightning flashed from the blue-black sky of this alien world and shattered the engines of the spaceship, destroying Reninger's last chance of escaping and reminding him of the time his sister returned from New York with the tips of her hair dyed blue, except for the part about the lightning and the spaceship.

Mark Murata
Kirkland, WA

Dishonorable Mention
The dual-headed Zhiltoids from Beta Quadrant in the Crab Nebula, who lived entirely on a diet of steaming hot asphalt, thought they had died and gone to heaven upon landing in the Midtown Mall of Fresno, California on the planet Earth during the month they called 'July'.

Gregory Homer
Sacramento

Winner: Spy Fiction

Special agent Mark Park's strong chin and firm mouth showed that he was a man to be reckoned with, while his twinkling blue eyes revealed surprising depths of kindness and humor, the scar on his cheek a past filled with violence and danger, and his left ear a fondness for M and Ms, but only the red ones.

John R. Cooper
Portland, Oregon

Runner-Up
The KGB agent known only as the Spider, milk solids oozing from his mouth and nose, surveyed the spreading wound in his abdomen caused by the crushing blow of the low but deadly hassock and begged of his attacker to explain why she gone to the trouble of feeding him tainted milk products before effecting his assassination with such an inferior object as this ottoman, only to hear in his dying moments an escaping Miss Muffet of the MI-5 whisper, "it is my whey."

David Potter
Nagoya, Japan

Winner: Vile Puns
Vowing revenge on his English teacher for making him memorize Wordsworth's "Intimations of Immortality," Warren decided to pour sugar in her gas tank, but he inadvertently grabbed a sugar substitute so it was actually Splenda in the gas.

Becky Mushko
Penhook, VA

Runner-Up
The Jones family held their annual family reunion on Easter going through over six dozen spiral-cut, hickory-smoked hams and several bottles of a fine Australian shiraz, before Farmer Jones, the head of the family, took the leavings back to Manor Farm to slop Napoleon and his other champion hogs but the seventy-six ham bones fed the pig's tirade.

Michael L. VanBlaricum
Santa Barbara, CA

Dishonorable Mentions
Jan Svenson, having changed his fortune in the annual "Scandinavian King of the Beach" in Santa Cruz with a bottle of black hair coloring and thus standing out in a sea of fair-haired rivals to win the coveted title, realized the ironic truth of the old adage "That in the kingdom of the blonde, the one dyed man is king."

Matthew Chambers
Parsons, WV

Dimwitted and flushed, Sgt. John Head was frustrated by his constipated attempts to arrest the so-called "Bathroom Burglar" until, while wiping his brow, he realized that each victim had been robbed in a men's room, thereby focusing his attention on the janitor, whose cleaning habits clearly established a commodus operandi.

Jay Dardenne
Baton Rouge, LA

Nell Gwynn, a descendant of the famous English actress and friend of King Charles II, decided she would help French aristocrats, who were being decimated by the guillotine during the French Revolution, cross to safety in England by hiding them under her voluminous skirts and putting off French customs inspectors by confronting them with a face and arms covered with angry red pimples, earning for her the sobriquet of Scarlet Pimple Nell.

Alec Kitroeff
Psychico, Greece

Grand Panjandrum's Special Award
Upon discovering that Miles Black, the famous phrenologist from Yorkshire was going to take up yodeling to lonely goats in Bali, James White decided to balance four planks of wood on a beer keg and call it an abstract work of art in the style of a famous fourteenth-century architect, just going to prove that people will read any old garbage if they think there will be a good pun at the end of it.

Stefan Croker
Bury, Greater Manchester, UK

Winner: Western
Nobody knew just who the steely-eyed stranger was, where he came from, where he was headed, or what his intentions were while he was in Dodge City; but he wasn't an hombre you'd want to stick your tongue out at or flip off, and any man who tried to tickle him would be asking for a long stay in a pine box, if you know what I mean.

David McKenzie
Federal Way, WA

Runner-Up
Bryson the Plainsman seldom spoke a discouraging word but he did when he filed for divorce after discovering his dear and an interloper played.

Maree Lubran
Saratoga, CA

Miscellaneous Dishonorable Mentions
Behind his pearly white smile lay a Bible black heart, not like the Psalms with its, "Make a joyful noise unto the Lord," but like Revelations where God just smites people.

Elaine Deans
San Jose, CA

She had the kind of body that made a man want to have sex with her.

Barry J. Drucker
Bentonville, AR

As Kevin thumbed through the thick pages of the ancient manuscript lately found deep in the bowels of the Enzo family library in Castellino, with its depictions and detailed woodcuts of the morbid crimes committed during the Spanish Inquisition, he couldn't help but marvel at the serene faces of the Florentine martyrs (Italians are so much tougher than they look!) and thought that his own expression would differ slightly if he were being sawn in half using the crack of his butt as a straight-line.

Camille Barigar & Jeff Blick
Twin Falls, ID

There are certain people in the world who emanate an aura of well being -- they radiate sunshine, light up a room, bring out the best in others, and fill your half empty glass to overflowing - yes it was these very people thought Karl, as he sharpened his mirror-finished guthook knife, who were top of his list.

Jason Garbett
London, U.K.

Creeping slowly over the hill, the sun seemed to catch the small village nestled in the valley by surprise, which is a bit unusual really, as you'd think that something with a diameter of 865,000 miles and a surface temperature of 5780 degrees Kelvin, and which is more normally seen from 93,000,000 miles away, wouldn't be able to creep anywhere, let alone catch anything by surprise.

Malcolm Booth
Brinsworth, Rotherham, U.K.

"Let's see what this baby can do, Virgil," said Wyatt, as he floored the Charger, brushing a Dart out of the way, sideswiping an oncoming Lancer, rear-ending a Diplomat, and demolishing a row of Rams before catapulting head-on into the sheriff's Viper -- realizing that we'd indeed missed the turn-off to Abilene and ended up instead, in Dodge City.

Paul Curtis
Randburg, South Africa

Though her beloved Roger had departed hours ago, Lila remained in their rumpled bed, daydreaming about his strong arms, soulful eyes, and how, when he first fell asleep, his snoring sounded not unlike two grizzly bears fighting over a picnic basket full of sandwiches, but as he drifted off into deeper slumber, his snoring became softer, perhaps as if the bears decided just to rock-paper-scissors for it instead.

Lili R. Lillie
Alamo, CA

I hadn't fallen in love with Monique because of her intellectual level--she referred to the 6th grade as her "senior" year--or her habit of eating popcorn off the floor of theaters during movies--okay, so maybe love is a bad archer with a low IQ--but you couldn't carve a finer or shapelier figure out of a hedge.

Robert B. Robeson
Lincoln, Nebraska

Emerging from the dark and dusty wine cellar of Lord Parker after a year of fattening up on wine, truffles, and caviar, head butler Hastings, sans his servility and his tan, was well larded and ready to slip into the Lord's slippers after pickling Parker in a punt of port.

Jay Solmonson
Orinda, CA

The day started out as uneventfully as any other, and continued thus to midday and from there it was nothing at all to ease into an evening of numbing, undiluted monotony that survived unmarred by even the least act of momentary peculiarity-in fact, let's skip that day altogether and start with the day after.

Jon Starr
Rumford, ME

As usual, Mr. Riddle came home from work, and, as usual, took the toy poodle, Fluffy, out for her walk, and, as usual, Fluffy "did her business" at the usual places, first at the bush, second, on the sidewalk, and third, in the grass, so that there, on the pavement, was evidence of Fluffy's evening sojourn: Mr. Riddle's little poodle's middle piddlle puddle.

Dr. Ford Sutherland
Venice, Florida

Watching Felicia walk into the bar was like watching two fat Rottweilers in yellow spandex and spike heels that had treed a scrawny bleach blond cat at the top of a skinny flagpole that for some reason had decided to sprout casaba melons.

Melissa Alliston
Coraopolis, PA

Her name was Mauve, like the color of paint, which was apt: not only was she "pretty as a painting," she was also "smart as paint," and certainly as thin (assuming sufficient solvents had been added); she was, however, Arnold discovered when she stepped from the shower, a lot more fun to watch dry.

Steven W Alloway
Granada Hills, CA

When he concentrated, his thick black eyebrows furrowed, looking not unlike a pair of Hypercompe scribonia caterpillars on a collision course over the bridge of his nose, but unlike them, his eyebrows would never evolve into giant leopard moths, and would find better places to hover after nightfall than around her 40-watt backporch light.

Jane Auerbach
Los Angeles CA

Earthy ochre and russet hues in the lifeless leaves which rustle under his feet, and spiral down from the majestic trees above, signal that October has now arrived, but of course he knew this already because he has a calendar above his breakfast bar in the kitchen.

Roz Black
Rhynie, Aberdeenshire, Scotland

As she skipped past the giant mushroom Alice was not surprised -- because, after all, she had always suspected it was opium and not simply hookah, as many Lewis Carroll defenders had claimed, and tar heroin had since become a much cheaper and more available alternative -- to see the track marks up and down the Caterpillar's abdomen.

Chris Carlos
City of Industry, CA

Ted feared that the line between his jobs as plastic surgeon and butcher was blurring when he found himself injecting Botox into a rump roast he was preparing for his wife and mother-in-law, who was a decent person except for the hideous wart on her nose that begged to be removed -- a simple task for his boning knife.

Wayne Carmichael
Tyler, TX

The homicide detective was an aging woman with a crusty and somewhat ill-tempered personality, an individual who reminded me of the kind of woman my mother, a Sunday-school teacher, would have been if she had been a crusty and somewhat ill-tempered homicide detective.

Bill Crumpler
McKinney, TX

Lonely as I might like to feel - the helplessness of loneliness, and its simulation, is so responsibility-relieving it fills me with relief of the sort we feel after using the urinal after a long funeral of an elderly relative we had never met - I write this, dear reader, because a writer talks to a word processor because he does not trust a real person.

Surit Das, BR
New Delhi, India

Her lips were full and wanting in the kind of way that your tongue anticipates the happy burn of Hunan beef followed by the cooling swill of cheap beer, but never a malt liquor, as that would bruise the delicate tang of monosodium glutamate, the kind that only Sue Hong uses, that probably exacerbates her water retention, causing her lips to be unnaturally full and plump and always thirsty.

Larry Davick
San Francisco, California

I heard her husky breathing as she came up the stairs, breathing exactly the way a sled dog breathes after competing in the Iditatrod as she sauntered into the room her hips swiveling from side to side like a Sherman M-4 tank with a 75mm gun forcing its way through the hedgerows of Normandy after D-Day in 1944.

Bruce Hannem
Citrus Heights CA

It was a dark and stormy night, except when the lightning flashed, because then it wasn't dark; it sort of turned the windows into a giant disco ball for a moment, but eventually the thunder and lightning stopped and it settled down to a steady light rain, so then it really was dark, but it would probably be a stretch to call it stormy.

Laura Loomis
Pittsburg, CA

Tom and Kelly's relationship had hit a dead end, like that road in your neighborhood when you were little that everyone used to throw their old chairs away at, and then the kids would use them to build forts.

Diana Maloney
Northampton, MA

Fittingly for a butcher, Carl resembled a fresh turkey - pale, knobby, and large through the middle with spindly appendages - and as he was wont to do on slow days, he had nearly finished reassembling the hams, loins, and chops into something approaching a pig when she walked in - long, flat, and lean, like a flank steak, radiating a heat that would cause him to flush, then darken, and, eventually, to crisp up deliciously.

David K. Mullen
Batesville, IN

Vito watched as Robert squirmed in his life vest while the Great White brushed against his chum-soaked and shackled body, but it wasn't until the terrible fish circled back, finally ending Robert's evening, that Vito, with the vision of the legless torso undulating up and down in the Farallon current had his epiphany, and uncovered one of life's truly great mysteries: when you shorten Robert you really do get bob.

Paul Olson
San Jose, CA

Carey, unnerved by an affair that had suffered through weeks of volatility, walked unsteadily, her dress etching complex runes in the fine patina of dust along the antiquated floor, to a rose-scented box of love letters in a vain attempt to find solace, like a security fund struggling to find liquidity in the US sub-prime mortgage market.

Ray Pasimio
Chicago, Illinois

As a cold winter sun was just rising above the lonely French village of Vicres-le-Buffeur, the forlorn figure of a man dressed in rich Arabian silks could be seen crouching in the center of the market square, crying softly and cradling in his arms the limp and lifeless body of what appeared to be a large hamster.

Arndt Pawelczik
Hennef, Germany

The band had stopped almost two hours ago, the musicians had packed up their horns and strings and were halfway to Biloxi, but the lone couple on the dance floor moved to their own silent music as they clung to each other like barnacles on the rusty hull of an old oil tanker with a belly full of sweet crude hoping to drop their hook at the Big Easy before the dancing stopped.

James Macdonald
Vancouver B.C.

Like almost every other post-Hegelian neo-hipster angst monkey at Evergreen State College in Olympia, Rene flatly rejected the labels society placed upon him.

Bob Salsbury
Spokane Valley, WA

It was common knowledge around town that Bill drank like a fish, the kind of fish that consumes large quantities of cheap scotch on a daily basis.

Brent Sheppard
Morganton, NC

The outlook wasn't brilliant for the Mudville nine that day -- though the Little Leaguers themselves, who all attended Mudville's famed Albert Einstein School for Science and Technology, were certainly very, very smart.

Stephen A. Silver
San Francisco, CA

The penguin stood on the iceberg, cutting a striking black-on-white profile, much like the silhouette produced by a person standing behind a screen in front of a bright light while holding up a Twinkie to represent the penguin and placing it atop a Yorkshire terrier to represent the iceberg.

Sarah Totton
Owen Sound, Ontario

Although the family resemblance was almost palpable, there was no glint of recognition in the eyes of the separated-at-birth-but-nearly-identical quintuplets--Pixie, Trixie, Moxie, Gertie, and Howard--as they reached for the same size-10 champagne-colored lace Teddy in Filene's basement that fateful Thursday morning.

Julia Tryk
Shaker Heights, OH

Sandy applied a fresh coat of lipstick, snapped her gum and pulled the specially-made thigh-high waders on for one last time before the New Year rang in; Anchorage didn't hold much for a girl from the Bronx, but Catherine the Great, in a snowdrift, had become her specialty.

Jane Louise Thalken
Shenandoah, IA

The tiny boat got tossed around on the ocean like a pinball in a pinball game played by a player who was really good at hitting all of those bumper things to get a really high score.

Maile Valentine
Lakeland, FL

Rudy's feline senses tingled as he watched Minerva pour a glass of milk, thrusting his tongue outward involuntarily, urging him to inexplicably lick his hand and smooth his cowlick, but he could not let Minerva know about the vampire kitten that had sucked his neck--attacking him with a feral ferocity that belied its adorable whiskered face--and how the meowing and purring that had become an integral part of their lovemaking was really just an injection of half-dead Calico.

Tara Lazar
Basking Ridge, NJ

Town mayor Alvaredo Sanchez, in defense of Carmelita's indubitable honor, cracked the very expensive ocean-mist smoky-blue bottle of worm-in-bottom tequila over the badly balding head of his political opponent senior Montaya Gonzales, who runs the Toyota factory in town.

Randy R. Wise
Paradise, TX

Gripping his terrified victim by her sensual slender neck with his foul piercing talons like a lawnspiker, Igor the Terrible bellowed, "How do you want to die? over the coals? with a plastic bag over your head? with your blond hair seeped in red blood? in agony? today? tomorrow? -- hurry up, please, my fingers are getting sore."

Edward Vincent Tennant
Edgemead, Cape Town, South Africa

Surveying his shattered and splintered ship, Baskin pronounced it wrecked, glanced at his first mate, Robbins, and began a careful assessment of his new surroundings: sand as white as whipped cream, lush greenery layered like a cake against the fruit-filled treeline, a vanilla sky blended into an evening as dark as chocolate with a pie-shaped moon, prompting him to wonder aloud, "what's so unappetizing about being stranded on a desserted island?"

Jay Dardenne
Baton Rouge, LA

Thursday, August 7, 2008

Internet Marketing - Dynamic Logic Shows Email Increases as Top Branding Tool

The Inbox as a Branding Tool
Research Reveals Email Increases Brand Favorability and Awareness

Marketers know that email can be a great direct response channel, encouraging consumers to take immediate action and help boost sales, but few thought of email as a powerful branding medium.

Until now.

A new study conducted by Dynamic Logic shows inbox advertising can provide significant branding benefits in addition to the acquisition strengths typically attributed to the media channel.

The study, conducted with Datran Media and eHarmony, reveals that inbox advertising made 37.7 percent of people aware of one of the tested campaigns. These people otherwise would not have been aware of it. In addition, unaided brand awareness increased 11.5 percentage points, and brand favorability increased 7.3 percentage points.

The results counter mainstream characterizations of inbox advertising as an acquisition-only vehicle. More than many other channels, inbox advertising gives companies the ability to deliver highly targeted messages to opt-in consumers. Because it significantly increases the chances of delivering the right message to the right consumer at the right time, inbox advertising can have the additional benefit of creating a more favorable impression of the company's brand.

"Until now, marketers hypothesized that the key role of inbox advertising was an acquisitive one, and there was no formal research to verify the branding benefits," said Jason Oates, vice president of media services for Datran Media. "This study makes it clear that inbox advertising provides significant brand impact across each of the key branding metrics, including brand favorability. This applies to both contextual ad inclusions and targeted stand-alone branded acquisition-focused email advertising."

eHarmony's CEO, Greg Waldorf, echoed Oates' remarks and added, "These results show that email campaigns are not only an effective customer acquisition vehicle, but also are supporting and enhancing consumer impressions of the eHarmony brand."

To view more specific results and to read more information about email branding visit Datran Media at http://www.datranmediabrandstudy.com.